Application of uninorms to market basket analysis

Sequential market basket analysis

Market basket analysis (MBA) is a powerful and common practice in modern retailing that has some limitations stemming from the fact that it infers purchase sequence from joint-purchasing data. However, internet retailers automatically collect purchase-sequence data from their shoppers, and new technology is available for traditional (bricks and mortar) retailers to do the same, making it possib...

Effective and efficient correlation analysis with application to market basket analysis and network community detection

Finding the most interesting correlations among items is essential for problems in many commercial, medical, and scientific domains. For example, what kinds of items should be recommended with regard to what has been purchased by a customer? How to arrange the store shelf in order to increase sales? How to partition the whole social network into several communities for successful advertising ca...

Egocentric Vision for Visual Market Basket Analysis

The Application of Uninorms in Importance-Performance Analysis

In the field of marketing, Importance-Performance Analysis is a useful technique for evaluating the elements of a marketing program. The importance dimension of this technique is often determined in a regression based approach. However, this approach has certain problems and limitations. A new approach, based on uninorms, is suggested. This article shows that the uninorm approach possesses seve...

Time Variations of Association Rules in Market Basket Analysis

This article introduces the concept of the variability of association rules of products through the estimate of a new indicator called overall variability of association rules (OCVR). The proposed indicator applied to super market chain products, tries to highlight product market baskets, with great variability in consumer behavior. Parameter of the variability of association rules in connectio...